• Not Sure What Your Users Really Want?
• Too Many Ideas and No Clear Priorities?
• Is Your MVP Stuck in Limbo?
Facing these challenges? LEAD helps you innovate faster, align teams, and turn ideas into action. Drive growth with clarity and purpose.
Born in Stockholm, which produces the highest number of unicorns per capita outside of Silicon Valley and Nurtured in Bangalore, which is a unicorn capital of India. We have a long history of executing LEAD with interesting startups and some of the titans of the industry. With clients spanning the global market, across multiple industries in both enterprise and consumer space, we look at the totality of a client’s enterprise and design solutions that can have impact on how our clients do business. By bringing in the perspectives of lean, agile and design thinking, we help our customers in ways that go well beyond traditional digital agencies.

Time Boxed Accelerated Execution
In our experience, it’s not always important to protect an idea. It’s important to protect the time it takes to make it real.

Multi-Disciplinary Approach
We believe, the best solutions emerge when different perspectives meet & we work to bring different innovation perspectives to the table.

Minimum Viable Magic
Too often we have many competing goals that all seem equally important, but, to move forward with minimum viable mindset is the virtue.

Minimizing Risks & Uncertainties.
Your most riskiest assumptions, uncertainties get its due attention in LEAD to improve your chances of success.
When empathy meets expertise - In simple words, in design thinking we force ourselves to solve the problems our users really have, not the ones we imagine.
- Design thinking encourages us to live in our user’s reality.
- Lean prepares us to focus on value delivery with minimum viable mindset.
- Agile fosters necessary fluency, flexibility and feedback in execution


ALPHA Sprint i.e. Build From the Scratch
From The Scratch - To build new experiences ground-up. we take utmost care to dive deep into problem space by employing first principles to figure out the fundamental truths that goes ignored otherwise

DELTA Sprint i.e. Revamp
Improvement - With the purpose of redesign and revamp. while we focus on understanding the current landscape of the system to create a much advanced version of the same(technical, design and business) we make sure it stays relevant & familiar to the improve resistance-free adoption.

2016
We first drafted our approach to combine lean, agile & design thinking for a discovery phase.

7+
Years of experience in executing LEAD sprints across domains in Nordics & India

40+
Number of LEAD Sprints we have run so far & counting more

12+
Number of mobile apps we have ideated through LEAD which is powering different businesses today

15+
Number of web & enterprise applications that LEAD has ideated for our clients over the years

95%
Percentage of work that was made LIVE through LEAD that continues to serve its objectives till date.

12+
We have enjoyed superior ratings & Net Promoter Score from our customers all these years.

60:40
Our LEAD sprints have worked well in both B2B (60%) and B2C (40%) ecosystems respectively.

2022
We have established LEAD COE to further evangelize LEAD principles across org and also help our clients
What would LEAD sprint deliver at the end?

Roadmap & Prioritization

Epics and User Stories

Business Requirement Spec

Wireframes & Sketches

Design (UX) Prototype

Tech Stack Recommendation

User Flows & Business Flows

User Personas & Empathy Map

Competitive Landscape

Design Spec

Tech Vision & Overview

Dev Hand-off
Our LEAD philosophy has played a very important role in the applications that we at NXT have oublished to the general public









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