Design can be simple. That's why it is so complicated
Words by one of the greatest graphic designers, Paul Rand.
Conviction in our design process helps us come up with simple and delightful experiences.
At Tarento, we believe in the power of design thinking. We follow a four step design process to shape and guide our work and thoughts to improve the outcome.
Discover
Ideate
Design
Deliver
Discover
In the discovery stage, we work closely with the client to define our understanding of the problem.
Primary and Secondary Research
To diverge and understand more about the problem area, we conduct user research and secondary research from any source available. We create personas to identify our users, map user journeys to find the pain points.
Ideate
Ideation stage usually involves a lot of sketching, sticky notes, jotting concepts and brainstorming. We use any method that helps us stay creative while ideating.
Iterate Iterate Iterate
We like to make our hands dirty and express our concepts in the form of quick wires, sketches, information architecture etc. We constantly evaluate and evolve our concepts in this stage through iterations.
Design
This is the stage when our solution takes multiple forms and goes through evaluations and get finalized.
Prototype- Test - Repeat
We create wireframes, paper prototypes, low fidelity digital prototypes and test them to crack the usability perspective.
Later, we make high fidelity prototypes and finalize the flow as well the visual style. The interactions and animations are also decided in this stage and are also shown in the prototype according to the nature of each project.
Deliver
Designer’s work is not done yet. We hand off our designs with the same passion we designed them with, making it easy for the developer to focus on his/her job.
Working Handshake
We create wireframes, paper prototypes, low fidelity digital prototypes and test them to crack the usability perspective.
We deliver the pixel perfect visual designs, specifications , visual and experience style guide and an HTML prototype if it comes to that.