BPL, an Indian brand that has transitioned from traditional physical stores to a dynamic online presence. Recognizing the importance of a user-friendly website in driving online sales, BPL collaborated with Tarento to revamp its online platform. Tarento spearheaded the development of a modern, intuitive website that caters to the preferences of the current generation. Central to this project was the preservation of BPL's brand identity, including its iconic logo, while incorporating contemporary design elements.