Design can be simple. That's why it is so complicated

Words by one of the greatest graphic designers, Paul Rand.

Conviction in our design process helps us come up with simple and delightful experiences.

Our design process

At Tarento, we believe in the power of design thinking. We follow a four-step design process to shape and guide our work and thoughts to improve the outcome.

Discover

Ideate

Design

Deliver

Discover

In the discovery stage, we work closely with the client to define our understanding of the problem.

Primary and Secondary Research

To diverge and understand more about the problem area, we conduct user research and secondary research from any source available. We create personas to identify our users, map user journeys to find the pain points.

Ideate

Ideation stage usually involves a lot of sketching, sticky notes, jotting concepts and brainstorming. We use any method that helps us stay creative while ideating.

Iterate Iterate Iterate

We like to make our hands dirty and express our concepts in the form of quick wires, sketches, information architecture etc. We constantly evaluate and evolve our concepts in this stage through iterations.

Design

This is the stage when our solution takes multiple forms and goes through evaluations and get finalised.

Prototype - Test - Repeat

We create wireframes, paper prototypes, low fidelity digital prototypes and test them to crack the usability perspective.

Later, we make high fidelity prototypes and finalise the flow as well the visual style. The interactions and animations are also decided in this stage and are also shown in the prototype according to the nature of each project.

Deliver

Designer’s work is not done yet. We hand off our designs with the same passion we designed them with, making it easy for the developer to focus on his/her job.

Working Handshake

We deliver the pixel perfect visual designs, specifications, visual and experience style guide and an HTML prototype if it comes to that.